ATL strategic brand coordination for Corona brand of Grupo Modelo. Planning and development of Corona branches strategies (Soccer, main brand, international and promotions)
Account services for Sigma alimentos and Comex home paints and supplies.
Development support in new business campaigns.
TV ads production, endorsements, prints, radio, POS material, OOH, BTL, special events, brand activation, interactive, technology and new trends in communication.
Management and coordination of the communication strategy development, integrated in ATL and BTL, industrial design, product packaging, accessories, brand positioning based on the technology market, in-store material, public relations, mass media campaign aimed at traditional and non- traditional media. Web page development and digital traffic generation through search marketing.
Supervision of Procter & Gamble, Hasbro, Act II and new projects in the area of digital, interactive, direct & database marketing, promotions, social media, search marketing and shopper.
Strategic campaign development in the area of Interactive and shopper for pitches and new business.